I recently had the privilege of meeting with New York City's tourism marketing arm, NYC & Company where they let me know about the city's new and first-ever integrated marketing campaign aimed at bringing GLBT travel to the city. Titled "The Rainbow Pilgrimage" the campaign comes this year, during the 40th anniversary of the gay rights movement as started by the Stonewall Riots in 1969 in New York. The creative for the ad is remarkable and the campaign is scheduled to highlight the vibrancy of New York and all this amazing city has to offer.
“New York City is an iconic destination for the gay and lesbian visitor,” said George Fertitta, CEO of NYC & Company. “We are eager to invite and welcome even more gay travelers to visit New York City in 2009 not only to celebrate the historical significance of the Stonewall Riots anniversary, but also to take in all the energy, beauty and vibrancy our great City has to offer.”
To see the campaign's web arm, make sure to visit nycgo.com/gay and definitely make the Rainbow Pilgrimage to New York City this year to celebrate gay pride!