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Wednesday, October 28, 2009

IGLTA Members Join Forces in Latin America to Develop Market Research


By Roy Heale
At a news conference today in Buenos Aires it was announced that the first LGBT market research in Latin America will be expanded substantially beyond the original plans. It will now include Brazil, Uruguay,Chile and Argentina. This first market research in South America will investigate the habits and lifestyles of more LGBT people than originally considered. It had previously been announced that the Market Study Gay 2010 by IGLTA Members Out Now + GNETWORK360 would survey gays and lesbians living in Argentine territory.

Today at the news conference held at the Axel Hotel Buenos Aires, the organizers of the study revealed that there will be a far greater scope for this new LGBT market study. It will now include gays and lesbians in Brazil, Chile, and Uruguay in addition to Argentina residents. Ian Johnson, CEO of Out Now, indicated the decision to expand research on this scale was logical. "Out Now works in countries around the world," said Johnson. "When we looked at the region of Latin America it became obvious that there was a strong need for information to be provided through studies of this kind. Now we confirm that this need is equally important in Brazil, Uruguay, and Chile as it is in Argentina.”

It was also announced by Johnson that the gay and lesbian marketing agency will open its first office in the region---Out Now Latin America---which will be based in Buenos Aires. "We are delighted that Pablo De Luca and Gustavo Noguera---the creators of GNETWORK360, the organization's most successful business networking for the GLBT community---join us as consultants for Out Now Latin America,” Johnson said." Both De Luca and Noguera, are intelligent professionals dedicated and committed to Out Now. This will surely prove to be really beneficial for the more than 12 million gays and lesbians living in the region in which we are now starting to work.”

Out Now was founded in 1992 in Australia and works in markets around the world with many corporate clients including IBM, Toyota, Volvo, Hilton, KLM, Lufthansa, VisitSweden, German National Tourist Board, Barclays Bank and Citibank. The future services of Out Now Latin America will include research, strategic consulting, advertising, public relations, and staff training.

GNETWORK360 is a business to business event held annually for three days in Buenos Aires. According to Noguera "More than 650 people gather each year to share information, workshops, presentations and discussion panels plus learn about new business opportunities within the LGBT market segment. De Luca stated, "Out Now and GNETWORK360 share the conviction that a better understanding of gays and lesbians helps businesses and other organizations to a greater awareness of the issues that concern our community assisting to create products and services in order to meet or resolve these issues in the most effective way to improve the lives of our community. "
For More Information Visit: http://www.gnetwork360.com/

2 comments:

  1. Thanks Roy for a great article.

    You can also watch the press conference announcement online in Spanish and English at

    http://www.ustream.tv/recorded/2442316

    Cheers,

    Ian Johnson
    CEO, Out Now
    http://www.outnowconsulting.com

    ReplyDelete
  2. Dear Friends, this is Really Great News to All LGBT People in South America! Congratulation Ian, Gustavo, Pablo we did it very well.
    Roy thanks for your amazing article.
    Beijos, Clovis.

    ReplyDelete