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Tuesday, November 8, 2011

Axel Hotels Gets Even More Social


“Walls will be an option” at Axel Hotels, courtesy of their new social media project. The heterofriendly hotel chain with properties in Barcelona, Berlin, and Buenos Aires recently launched Axel People, and each hotel guest now receives a VIP pass code to this new portal at the moment of booking. Guests can then define their profile and the degree of privacy that they want to have, and begin to interact on the net. If the reservation is made through external booking channels, the access to the network will be available after check in at the hotel. (Regular clients of Axel’s Local Community will have access through the Events section created in the official Facebook pages of the hotels.)

Features of Axel People include the Lobby, a wall in the Facebook style on which users can publish content and even show their global position; the Events category, where the hotel keeps its clients updated on the hottest parties and happenings in the city; and the Rooms section, where you can see who is staying in the room next door (if the guest wishes to publish that information), and begin an interaction that could make for a great vacation story.

The different hotel areas, from the Sky Bar Terrace and wellness center to the Kitchen Restaurant, also receive personalized treatment – look for special promotions via the portal. A free Axel People application for iPhone is now available via the Apple store so you can stay checked in with the hotel scene even when you’re out in the city.

1 comment:

  1. Thank you so much for sharing this! Love your posts; keep up the great work :)

    ReplyDelete